Ishita Bhatia is the 21 year old founder of a business platform BYOB Be Your Own Boss. An alumnus of Seth Anandram Jaipuria School, she is a Bachelors of Science in Economics with majors in marketing. She is also a certified product developer. An ardent & persistent person she has worked under India’s top FinTech & EdTech startups to build & scale communities . With the notion of working towards a woman driven business society, she came with the concept of hitherto unheard, one that brought all pioneering business women of Kanpur, under one roof -BYOB! She founded BYOB to bring in a fresh wave of marketing & advertisements for a cause, so close to her heart- doing something for her own city Kanpur & giving 100 such inspiring women a reason to believe that the sky is not too far for their grasp. She was nominated by Entrepreneur India as the Young Entrepreneur of the year 2022 & featured by the Daily Hunt app.